Every morning I start my day looking forward to living the Tekeen Life!

tekeen life festival2
But what exactly is the TEKEEN Life?

In order to best explain what it means to me, I have to tell you about my life journey.  Being born and raised in El Paso, Texas to first generation Mexican American parents allowed me to grow up embracing and appreciating my Mexican heritage. Family and being proud of who you are have been cornerstones in my life.  From an early age, I knew I wanted to create something. I didn’t know what I would create but I wanted it to be something I could be proud of and share with my friends and family. Little did I know that I would end up bottling my culture, love and passion into something I could call my own.

Tekeen is a line of premium cocktails made with agave nectar, wine, and all natural flavors.  We make these cocktails by blending orange wine with all natural flavors from fruits and then adding agave nectar to provide the perfect balance of sweetness.  We have three flavors: cucumber lime, grapefruit, and passion fruit lime.  These flavors are modeled after our family’s favorite “aguas frescas” and are all crisp and refreshing. The best part of Tekeen is that you can make it your own.  Not only can you enjoy Tekeen chilled or over ice but you can also mix it with other juices, spirits or fruits.

Now I’ll be honest and admit that launching an alcoholic beverage has proven more difficult than I could ever imagine. As a small brand in one of the most competitive industries, my perseverance, will, and patience have been continuously tested.   Like all startups you end up working day in and day out trying to make sure you make the right decisions and reach your next break. Luckily, I have been blessed to have a very passionate team that has come together to overcome every obstacle.

Along the journey you experience moments that change you forever. On one particular day our team had just finished promoting Tekeen at an all day festival. Exhausted but with a sense of satisfaction, I looked at my team and said, “we are living the Tekeen Life.”  We all laughed not knowing exactly what it meant but somehow we all shared that same good feeling inside.  From that day forward that simple phrase became our motto.

On many occasions, we sat in front of a white board trying to define what this phrase meant but we could never pinpoint a definition. All we knew was that Tekeen Life applied to so many things we did.  It wasn’t until I was telling one of my best friends about my journey that it all made sense. My friend looked at me and said, “Christian, I want you to remember that its not about the idea you had… its about the feeling you had when you created the idea.” It was at this moment that “Tekeen Life” made perfect sense.


Living the Tekeen Life is about becoming self aware of that feeling you have when you do what you want and most importantly embracing that feeling to the fullest. 


Our lives often become so results driven that we forget why we do things and what we feel. Even when we do the things we want, we forget to appreciate the feeling we have when we do it.  If you take a moment to focus on what you are feeling, your inner passion will be ignited and you will be able to achieve greater results!

Every time I am out promoting and pouring samples of Tekeen, it reminds me of my culture, family, and passion. I could be anywhere else but the feeling of purpose and excitement to share TEKEEN with others fuels my passion.

I hope that when you are enjoying Tekeen with friends or after a long day of work you take a moment to embrace that feeling you have.  Are you feeling happy, enthusiastic, or accomplished?  Remember it’s not just about what you are doing. It’s about what your feeling when you do it.  Live the Tekeen Life!

Thank you all for your support,

Christian Alvarez

Founder of TEKEEN


Please write to us and tell us some of your Tekeen Life stories. You never know we may feature your story on our blog!